Analytics
Analyzing the data that your website generates is absolutely critical to your business success online. The more information you have about your visitors, the better prepared you are to serve them. Here are some of the analytical data points we can provide you with:
- Search terms visitors use to find your website: This is probably the single most important piece of data when it comes to marketing your website. Targeting the right keywords can mean the difference between thousands of paying customer visits per day, or just a handful of tire kickers and window shoppers stopping by every once in a while.
- Visitor demographics: Know who your target audience is, to better serve them.
- Cost/revenue analysis: Is your website just a money pit, or is it providing you with a valuable return on your investment?
- Geographic visitor location tracking: Are your visitors isolated to your local market, or is there a demand for your product or service in other markets that you can expand into?
- how long visitors stay on your website: is your content engaging enough to get your visitors wanting more, and turn them into paying customers?
- What pages visitors view when they are on your site: Optimize your website content to get the most return out of each and every page.
- Traffic patterns: Determine seasonal ups and downs. Discover monthly, daily, and even hourly traffic fluctuations so you can better optimize advertising expenditures. Why spend money on advertisements 24 hours a day when the only people who are interested in your products are viewing your website from 9-5?
- And much more.
This invaluable information can then be customized and used to “zero in” on your audience and see exactly what they are looking for.